Brand Identity & Website Development: PixelProf

PixelProf needed business cards and an ecommerce website to target all genders for design technology instruction. We created eye-catching icons for each course in the store, a blog with content, and a vibrant theme which mixed feminine colours with masculine space-and-antigravity themed graphics. The company also needed a memorable name to immediately communicate its objective. Because technology intimidates people and technology learning bores people, we came up with a name and branding identity to suggest approachability and engaging content.