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BRANDING IDENTITY, WEBSITE DEVELOPMENT & PRINT: Michelle Brewer

Philosopher, professor, and counsellor Michelle Brewer needed a branding identity, a website, and business cards for her new venture as a mindful eating counsellor. While women make up most of her clientele, she counsels men, too. We wanted to include men in the website artwork and, as always with our work, include a diverse representation of people throughout the website. Michelle wanted a website which felt personal to her, and warm and approachable for clients who feel vulnerable and sometimes sensitive about their food issues.

After several thorough discovery calls, we created a responsive website with Mailchimp integration and newsletter designs, an events management and booking integration, social media accounts with intro content, technology training, a blog, and the title of the blog “Food for Thought”. We edited the copy for Michelle’s About page and created all of the remaining website copy.