Provisional Registered Psychologist Lindsay Redman was building her first clinic in Edmonton, Alberta. LifeRoots needed a branding identity, a responsive website she could edit on her own, web copy, brochures and business cards.
Lindsay wanted return visitors to her website and blog, where she consistently strives to produce quality content to help people for free. We focused on soft, warm, comforting colours, textures, and photography, and compelling copywriting. Sometimes people are nervous about therapy. To keep them engaged on the website longer, engendering trust and facilitating a relationship already between the visitor and LifeRoots, we integrated dynamic UI, such as text that types itself out in real time, and moving panels and text.