Building Resilient Neighbourhoods was about to launch an initiative with PlanH Healthy Communities Capacity Building Fund through significant grants to communities wanting to implement their Resilient Streets program—an effort to create self-sufficiency and connectedness in communities. They needed a new website and brand refresh prior to the announcement, in short order.
Previously, their logo was an unwieldy horizontal image which did not fit in all spaces and was not visible at reduced sizes common to document footers or Facebook profile photos. They did want to keep the same typeface and some aspect from the previous graphic created by another graphic designer, but we changed the tracking around the letter I, to create a little more space, since the tracking with the original font compressed the I into its flanking letters. We decided to use some elements of the image, keeping some of the signature colours, with the plan to change refresh the logo in stages.
We pulled the colours from the original BRN horizontal graphic, in a palette that was complimentary, energetic, and non-corporate. We brightened the colours in the graphic, simplified the image, and added some windmill graphics to the image.
BRN liked the hand-drawn images on their original site but wanted something more polished, that would complement the rest of the design. A hand-drawn colouring similar to what they had would have been too busy and folksy with the flat graphics and multiple colours already in use.
The team also needed a PowerPoint template that could be reused. PowerPoint allows us to embed fonts on a PC but not on a Mac. We used a typeface different from the website to allow any team members making a PowerPoint to keep the presentations consistent whether on a PC or a Mac, and created an animated presentation.