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After a nine-year sponsorship run with Heywood, the Cross-country Ski Nationals needed a new sponsor. The 2017 competition will be held in Canmore. To create a proposal for XCSN, we combed related websites, academic and commissioned studies and reports for data, and anything to inform a decision for potential sponsors. We were also provided with loosely written copy and information about past events.

We created the document narrative, created pages and content unanticipated but appreciated by the client, wrote the copy, located images we liked and requested permission from the photographers to use them, created a fake Instagram ski account mock-up for a spread, purchased stock photography, designed the document, and provided both print quality and PDF documents.

Result: As of this printing, the 2017 XCSN have one $5000 sponsor, with more interest impending.